Poter Analysis: The Assassination of Jesse James by the Coward Robert Ford (Portrait Posters #1)

Poter Analysis: The Assassination of Jesse James by the Coward Robert Ford (Portrait Posters #1)

These are 4 of the portrait posters for the 2007 film based on the novel by Ron Hansen that depicts the twilight years of the famous outlaw, Jesse James.

This was the main poster used when marketing the film, some of the foreign posters had quotes from film reviews such as on the Polish and Swedish versions of the poster (seen pictured far left and right, from middle).

Warner Brothers didn’t initially like the film and so put very little marketing into it, this would explain the lack of posters and absence of quotes and star ratings which could have earned the film a higher revenue. Instead it’s selling point is Brad Pitt who is pictured front and centre of each poster. On some DVD cases, his face takes up the entirety of the front cover (see link for image: http://www.dvdactive.com/images/news/screenshot/2008/3/jessejames3d.jpg) as seen here. Casey Affleck isn’t so well known and along with being credited second he is also in the background. No other actors were used for the marketing on posters whilst having a sizable cast of lesser known character actors that would more likely be recognised by film buffs as opposed to an average filmgoer.

The posters do change in tone and colour for each country with the Mandarin poster being darker than the English, Polish and Swedish posters and the size of characters differ slightly. The Mandarin poster also features an image notifying audiences that the film took part in the Venice Film Festival.

The credits below the title list the key cast and crew but Brad Pitt and, less so, Casey Affleck are the focal point of the poster campaign for The Assassination for Jesse James by the Coward Robert Ford. Importantly though the poster catches the tone of the film and as a piece of advertisement it works for what it’s advertising, it doesn’t promote a guns blazing Western action adventure but a low key, moody, thoughtful journey into the mind of arguably the most infamous figure in the West.


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