Poster Analysis: The Assassination of Jesse James by the Coward Robert Ford (Portrait Posters #2)

Poster Analysis: The Assassination of Jesse James by the Coward Robert Ford (Portrait Posters #2)

The second set of portrait posters for The Assassination of Jesse James by the Coward Robert Ford have a vintage feel and were made to look like actual photographs taken from the era.

The poster on the left features both Brad Pitt and Casey Affleck but only Pitt is credited. Brad Pitt was the selling point for the film. The title isn’t particularly big but along with Pitt’s name, stands out due to it’s colour, contrasting the dour brown background.

The poster on the right features only Casey Affleck with the title above him reading “ACADEMY AWARD NOMINEE; Best Supporting Actor – Casey Affleck” with quotes from USA Today and Newsday also adorning the poster commenting Affleck is a “real revelation” and that “he gives a performance of glorious complexity” respectively. This most likely would’ve been for the post nomination announcement Oscar push, he would later lose out to Javier Bardem, an almost sure bet for No Country For Old Men.

Both posters are spot on with translating the tone, mood and atmosphere of the film yet they aren’t particularly appealing posters and most audiences wouldn’t be pulled in by bland posters of people sat down in comparison to a flying hero, decorated in all sorts of glorious colours shooting bad guys, a poster which would draw a larger number of audiences in but for accurate representation of the film, these posters get a 10/10.

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